Homestaging: To Stage or Not to Stage

When it comes to selling your home, there are lots of things you can do to make your home more appealing to potential buyers. Adding curb appeal to get that great first impression, updating your kitchen or bathroom to get a higher return on your investment, or even something as simple as adding a fresh coat of paint can all have a great impact.


Something most homeowners don’t consider when selling their home is staging, but this is one of the best ways to present your home to potential buyers.

What is homestaging?

Homestaging is simply a real estate industry term for making your home more appealing to the maximum number of potential buyers. This can be as simple as decluttering and rearranging furniture, and as complex as emptying your home, painting the whole house, installing new flooring and adding rented furniture. Homestaging is recognizing that selling your home is marketing your home, and you want to appeal to as many people as possible. This can be tricky given that so many people have different tastes, which is where a professional can help by making your home appeal to a wide range of styles and tastes.

Step 1: Depersonalizing Your Home

The first step to staging your home is to depersonalize it. You don’t have to get rid of everything that gives your home personality, but you should start by cutting back on the number of family photos throughout your home. People want to see their family in the home, not yours.

Step 2: Decluttering Your Home

If you’ve lived in your home for a long time, you’ve probably accumulated a lot of knick knacks and personal items. We all love to surround ourselves with items that have meaning, whether you’ve picked up a special ornament on a recent vacation or inherited a family heirloom. Before showing your home, try to cut back on the amount of clutter in each room. Keep personal effects to a minimum and go for a more minimalist look. You can also do this with furniture and only keep the really essential pieces in place.

Step 3: Make Sure Everything is in Good Condition

A great way to make sure your home looks great, and an easy way to help you declutter, is to make sure everything in your home is in good condition. Slightly damaged or worn-looking furniture and broken items should be the first to be repaired or removed. Not everything has to look new, but it should look polished and put-together.

Step 4: Keep Everything Clean

It’s pretty unlikely that homeowners will show their home without cleaning it first, but it’s worth mentioning that presenting a clean and well-maintained home is important. Often, your regular cleaning routine won’t be enough. Pay special attention to your kitchen and bathrooms and make sure you do a really good deep clean. We can also recommend professionals who can help your home look sparkling clean.

Step 5: Apply the Same Rules Outside

The first thing potential home buyers see of your home is the exterior, so it makes sense that you’d want to make it look presentable from the outside as well. Apply the same rules you’ve used in your home to the outside. Keep your grass freshly trimmed, clean up garden beds and landscaping, add mulch to your garden beds and consider pressure-washing the siding. Give your front door a fresh coat of paint if it’s looking a little tired, and make sure your windows are clean and in good shape.


Overwhelmed? Hire a Professional

The pressure of making your home look good for potential buyers can be overwhelming for many. In fact, only about 10 percent of sellers can see their home’s true potential, but working with Lifestyle Real Estate and David Halls is a great starting point. If you don’t think you know what other homebuyers are looking for, or if it just seems like more work than you’d like, there are professional home stagers who can help you. Hiring a stager is an investment that usually pays off well, as they know how to maximize the appeal of your home. It could be as simple as a consultation with a professional who is looking at your home with a detached, objective mindset.


At Lifestyle Real Estate, we always recommend our clients use the services of Jenny Hilborn and her team at Centre Staged in Guelph. As a Certified UltimateStager™, Jenny has years of experience and an extensive design background that can help you get a big return on your investment.


Selling your home is a big decision, and you want to work with the right team. David Halls and the team at Lifestyle Real Estate can help you get your home on the market and get you started on the next stage of your life! Contact us today.